Louisville, Kentucky…where things seem to be on a roll in the drinking world. Yesterday we discussed the arrival of the Rick Pitino limited edition Maker’s Mark bottle, and today we find out the Kentucky metropolis has been selected as the test city for the new Bud Light vented can. The integrated tab (seen in the photo) reportedly:
“gives consumers the freedom to enjoy the superior drinkability of America’s favorite light beer in a vented can without the inconvenience of needing additional tools or objects to puncture the lid. After opening the mouth of the can, consumers simply give the tab an extra push to activate the vent underneath. This effortless action releases additional air to flow into the can, creating a smoother pour with less “glug.” It’s a design intended to optimize delivery of Bud Light’s crisp, refreshing flavor.”
Miller started the trend in 2012. [PR Newswire]
Nicki Minaj is known for many things: singing, rapping, and annoying Mariah Carey/millions of viewers as a judge on American Idol. However, nothing is more important than her latest endeavor, which could prove to be the best move of her career: winemaker. Minaj is no doubt heading to the vineyards to personally oversee the grapes which will go into her moscato as a partnership between herself and Myx Fusions. In a recent press release the singer said she is “so excited to team with the Myx brand… I have no doubt that it will be number one. It’s a great-tasting, amazing product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry.”
Confident, hyperbolic praise aside, the press release informs us that Myx is “the next evolution in the wave of moscato mania sweeping the country… Myx Fusions leverages the explosive popularity of moscato wine and improves on the experience of drinking it.”
While the editorial staff here at Drinkhacker HQ are amongst the dozens of people thoroughly unfamiliar with the popularity of Minaj’s music, we know a celebrity when we see one… which gives Miss Nicki the award for CELEBRITY PRODUCT ENDORSEMENT OF THE WEEK. [Press Release]
In other Kentucky beer news: the folks at West Sixth have concluded its weeks-long public feud with Magic Hat today, releasing a joint statement effectively dissolving the case and making it known no further public statements will be made on behalf of either company. ACE Weekly correspondent Kakie Urch:
Actual settlement documents in federal court cases may be kept private. As of 10 a.m., the U.S. District Court in Lexington had no formal minute order on file indicating that the case had been settled, but that paperwork may come in by end of business. So, a June 19 scheduled hearing on the injunction motion will be canceled.
The joint press release can also be read in full over at Urch’s article. [ACE Weekly]
Continuing on in what has to be the weirdest Reads post of all time, burger chain Red Robin is mixing things up at the bar once again. (You know Red Robin had a bar, right?) Clearly unsatisfied with the innovative beer+milkshake concept, the company has developed two new cocktails meant to be served in reusable beer cans. Patrons of the visually overdriven restaurant can enjoy a Coors Light Can-Crafted cocktail, which is a mixture of Coors Light, ginger liqueur, and lemonade topped with fresh squeezed lemon, or they can indulge in a Blue Moon Can-Crafted Cocktail: which consists of Blue Moon Belgian White, SVEDKA Clementine vodka, orange juice, and fresh lime juice. Red Robin’s master mixologist Donna Ruch:
“My vision for the Can-Crafted Cocktails was to craft a craveable adult beverage in a one-of-a-kind glass that would catch the eye and act as a conversation piece for our guests. The Can-Crafted Cocktails definitely have that wow factor.”
And finally today, Time magazine reports on the latest trend: SMOKING alcohol. The article comes complete with this incredibly hysterical Getty image:
- Coors Light’s “Cold Activated Bottle”
- Syrah Outselling Chardonnay?
- Review: Skyy Infusions Moscato Vodka
- Roundup: Sparkling Moscato on the Rise