A unique liqueur on the market today, Hum has been available for a few years, but I rarely see it on cocktail menus. It’s made from pot-distilled rum and infused with fair trade hibiscus, ginger root, green cardamom, and kaffir lime. Sounds simple. It is anything but.
This is a complicated liqueur. The color and consistency are Robitussin maroon. The nose, intensely floral, features an undercurrent of raisins and wild cherries. The body is a powerhouse: The floral elements build and build until (mercifully) the ginger root takes over, cutting the sweetness with that unmistakable bite. Cardamom is clear, but it’s not as powerful as I was expecting — perhaps being “green” makes a difference.
Hum is frankly difficult to process; there’s so much going on in this spirit that “balance” is an utter impossibility. The ginger element really grows on you though, which really surprised me. Use in cocktails, one drop at a time.