Review: Vino Innovations Vino Freeze Mix

Do you like wine? Do you like Kool-Aid? Do you like Slurpees? If you said yes to all three, you’re in for a real treat (ahem): Vino Freeze Mix, which gives you the triple threat of ultra-sugary powder plus the buzz of cheap wine in a slushy frozen package.

It sounds like a joke but I assume you this is a real thing. In fact, I tried it. With my mouth.

Let’s start with what it is. Vino Freeze Mix comes a company called Old World Gourmet, so you might imagine all the Ukranian babushkas carefully harvesting the sugar, citric acid, purple carrot powder (for color), and natural flavors from the fields, then packaging it 12 ounces at a time in metallic bags and festively colored boxes to be sold in gourmet stores across the land. (A full bag of Vino Freeze Mix (10 servings) has 260 grams of sugar.)

To make your Vino Freeze — I chose the Blueberry Pomegranate flavor, but a half dozen varieties are available — you dump the bag into a pitcher, add a full bottle of “your favorite* red wine,” and another 750ml bottle of water. Stir, then freeze for 3 to 4 hours, and your wine slushy is ready.

Some problems I encountered: First, a pitcher does not promote freezing well, so you are advised to follow the “or” advice on the package and use a plastic bag to contain the concoction. In fact, my pitcher popped open in the freezer and rained Blueberry Pomegranate sleet across my fridge, which was awesome. My fault, though. Also, after 4 hours, my Vino Freeze was still mostly water. It took at least 7 hours to get anywhere near slushy status.

And once it was done, my, what a heretical beverage this was. Ungodly sweet, with a cough syrup kicker, the only thing going for this “drink” was that it was cold and the weather outside was warm. Clearly this is marketed for the daytime-drinking cougar crowd, but lord knows those tireless ladies deserve better than this.

D- / $10 per package / owgshoponline.com

* I highly recommend not using your favorite wine.

vino freeze mix Review: Vino Innovations Vino Freeze Mix

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