First off, let’s be clear: This is not a joke, and yes, “PB&J” means what you think it does. Van Gogh’s latest creation is flavored to taste like peanut butter and raspberry jelly (some naturally, some artificially), bottled in vodka format.
And let’s be frank: This really does smell and taste like peanut butter and jelly sandwiches. Somewhere, some flavor scientist is getting a big pat on the back from his employer. It’s really peanutty on the nose — more that kind of thick peanut butter paste you get with a Reese’s cup than a spoonful of Skippy. The jelly is in the body. Raspberry or strawberry isn’t specifically determinable here; the burn from the vodka tends to make those kind of flavors tough to tell apart from one another. At 70 proof (like all of Van Gogh’s flavored vodkas), it isn’t a heavy alcoholic character, but it’s enough to add an edge to an otherwise quite fruity body.
Of course, a vodka this wildly contrived can’t help but taste a bit artificial, and nowhere is this more evident than on the lengthy finish, which starts to turn saccharine as it lingers on the palate. It’s quite hard to shake, and even a glass of water doesn’t get rid of that feeling. But hey, PB&J sandwiches can come across that way, too.
So what could you possibly do with a vodka like this? Well, you tell me.
B / $27 / vangoghvodka.com