Five Wives Vodka Approved in Utah, Banned in Idaho

But Mormons don’t drink, so…

Five Wives Vodka has been sold in Mormon-dominated Utah since December without creating too much of a stir, according to the distillery. But the brand — and its not-so-subtle reference to polygamy — is too much for liquor regulators in neighboring Idaho.

“We feel Five Wives Vodka concept is offensive to a prominent segment of our population and will not be carried,” according to a letter from the Idaho State Liquor Division to an Idaho distributor wishing to carry it. (Brand owner Ogden’s Own Distillery posted the letter.)

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