The folks at Sidney Frank — the company that made billions by giving us Grey Goose — is back at it. Its new vodka is a bit of a curiosity: It doesn’t actually say “vodka” on the label, it says “organic spirit.”
What is an “organic spirit?” It’s organic vodka (column distilled from organic winter wheat and cut with water from the Snake River aquifer and bottled in Rigby, Idaho), flavored with “a proprietary blend of organic ingredients.”
Those “organic ingredients” are not disclosed, but it’s pretty clear from sip one of American Spirit that they include sugar and plenty of it. American Spirit is silky and smooth, and that’s because it is incredibly sweet. Sugar up front and lasting — for a long time — on the finish. It’s a really tricky (and pretty intelligent) move, as the sweetness pummels your taste buds and latches on for good. You get some bite in the mid-palate, but it’s fleeting and fades in a flash.
I hate to use the term “panty peeler,” but those not in the know who try American Spirit will be amazed that vodka can be so exceedingly smooth. The rest of you, well, you’ll either appreciate what a little sugar (organic, of course!) can do for vodka… or you’ll lambast the thing as a dirty trick.
80 proof. Available May 2011.
B+ / $24 / americanharvestspirit.com
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