The problem with cherry flavored spirits, of course, is the cough syrup connection. Cherry flavoring is so endemic in over-the-counter throat and lung remedies that most drinkers immediately want to climb back in bed once a cherry liquor hits their lips.
Bacardi bypasses that problem with its new cherry rum by “torching” it — now, they don’t burn the cherry, but to Barbados cherry essence the company adds “torched plant aloe” to the mix.
The result is a somewhat smoother spin on cherry, balanced by a sort of smoky creaminess that comes on after a big and bright cherry opening.
Yes, drink too much in one gulp and you’re in Robitussinland, but in a land of non-credible cherry rums and vodkas, Bacardi’s experiment is at least as good as anything else out there.
B / $15 / bacardi.com
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