Review: El Jimador “New Mix” Tequila Cocktails

“New Mix” is not a slogan stuck on the can of El Jimador’s ready-to-drink tequila cocktails. It’s the actual name of the product: New Mix.

Hugely popular in Mexico, New Mix now comes in five flavors. We’ve had the first three flavors sitting in the fridge literally for months, and finally we are getting around to cracking them open to see what all the fuss is about. (We’re still not sure.)

Each is 5 percent alcohol and is made with actual tequila. The drinks are lightly carbonated.

Thoughts in each follow.

El Jimador New Mix Margarita looks like a lemon-lime soda, and frankly tastes like it too. The fizzy concoction is solid soft drink up front, then you get that tequila bite in the finish. There’s not much of it, but it’s noticeable. That said, this tastes almost nothing like a margarita (with none of the flavor of triple sec that it claims to have), but a lot more like a Seven-and-Tequila, but I guess that wouldn’t look as good on the label. C

El Jimador New Mix Paloma – A paloma is traditionally a grapefruit juice and tequila cocktail, and this rendition does at least smell like grapefruit when you crack open the can. The flavor is a little funkier than that, though — less grapefruit and more of a canned fruit salad. Less tequila bite than the margarita New Mix, which in this case is not a great thing. C-

El Jimador New Mix Spicy Mango Margarita – It’s not an orange crush in that can, it’s a spicy mango margarita! El Jimador radically overreaches here, pulling off something that is more reminiscent of Red Bull than anything that bears resemblance to spice, mango, or margarita. No idea where this one came from or why it exists. D

eljimador.com



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8 Responses to Review: El Jimador “New Mix” Tequila Cocktails

  1. If I saw these on the shelf at the store I wouldn’t be the slightest bit tempted to pick one up. Thanks for validating my instincts.

  2. I typically ignore the flavors written on the can and just drink them…they are all fruity and do their purpose, so…

  3. I attended a birthday party recently, and there was a plastic wading pool in the backyard packed full of ice and assorted canned alcoholic beverages, including four New Mix Spicy Mango Margaritas. By 1:00 a.m., all that remained were the “margaritas” – even the most hardened of drinkers wouldn’t touch the stuff! I must admit I slightly surprised, until I decided to try one for myself. ‘Nuff said.

  4. did anyone know where can i buy this in a web site???

  5. On a tripe to Chihuahua Mexico my Husband got us a 6 pack of el jimador NEW MIX VAMPIRO I would like to know how can i get Information where we can buy this drink in IDAHO This is were we Leave Please Help many of our Friends would also like to know

  6. i recently had these, and the paloma and spicy mango ones are actually quite good

  7. The Vampiro is gooooood with lemon and salt. Anyone know where they sell these in California?

  8. Pingback: Tantalizing Tequila: 3 Ways to Experience the Nefarious Liquor

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