Recently I was chastised for spending too much ink on product packaging. But Arta Tequila, a new brand, has “art” right in the name and its slogan is “The Art of Tequila,” so how can I not talk about these bottles?
With their unique triangle base, Arta fits on the shelf like no other tequila you might quaff — and the triangle/letter “A” logo on each bottle’s face is emblazoned with a unique graphic design. Conversation piece, to be sure, but let’s skip all that and consider what’s more important, the stuff inside.
All expressions are 80 proof, “single ranch” blue agave tequilas.
Arta Silver is a pepper bomb of a tequila, spicy with black pepper and a racy agave nose. Shockingly, the tequila is super smooth, with a strong citrus character that’s at odds with the nose, but coming back at ya with that big pepper finish. Hard not to love. A / $40
Arta Reposado spends an indeterminate amount of time in oak, but I’d guess it’s on the light side judging by the pale yellow color. Wood is a little at odds with that peppery core in the silver, but I do like the caramel and vanilla notes in the finish. I’m torn on this one, as it’s a totally worthy tequila, but find myself wandering back toward the blanco instead when push comes to shove. B+ / $50
Arta Anejo is a moderate gold color, still not the deep brown you see in many modern anejos. With just a bit more caramel and vanilla, it’s not a terribly different experience vs. the reposado, just deeper in body and more rounded. Better put together, but not a huge leap. A- / $60