Not content with the prices on the drinks menu? New York’s Exchange turns drink prices into a trader’s delight.
After a brief conversational detour to boast about the size of his manhood, Sean explains how he and his friend from rival bank Citigroup come to have six drinks lined up in front of them. “We’ve been buying Coors Light HARD,” he shouts. “It’s selling at UNPRECEDENTED LEVELS.” The pair started the night on Stella Artois, but switched when the price of the Belgian beer got too racy.
At Exchange, the bar prices scroll along a digital ticker above the bar staff’s heads. Guinness is a bargain, $5 (£3.28) and on the way down. Ketel One vodka has just ticked 75 cents higher, a group down the other end of the bar clearly having gone crazy. The bar food looks pretty stable at the moment, but you’ll not want to take your eye off the market.
“We want the atmosphere to be like the stock market,” says Levent Cakar, one of the owners. “Except, unlike the stock market, nobody is going to have any stress or lose any money.”
Sounds… er, like a really stressful way to spend a night out.
- Pabst Blue Ribbon Sales up 25% in 2009 (Prices, Too)
- Review: Ketel One Vodka
- Review: Ketel One Oranje Vodka
- Review: Ketel One Vodka (2014)