Drambuie Modernizes Its Look

Some things never change, and in the case of Drambuie, it’s the insides that haven’t been altered at all.

But Drambuie has updated its bottle for the first time in years, giving it a much more modern look.

Giving the stuff a fresh taste, the Scotch-based liqueur is just as syrupy and sweet as you remember — intensely sugary, with strong cinnamon, cloves, and even incense character on the palate. The sweetness is more almond-infused marzipan than honey, and those spices wreak havoc with your senses. I like a Rusty Nail from time to time, but drinking Drambuie straight is, to be honest, a little bit crazy.

B / $30 / drambuie.com

drambuie new bottle design Drambuie Modernizes Its Look

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11 Responses to Drambuie Modernizes Its Look

  1. What kinds of scotch do you usually use in your rusty nails?
    I’ve tried a few blends and, although it may be heresy, I’m a little curious as to how some of my single malts would do paired with Drambuie.

  2. Only blends, Dewar’s usually. I’d never sully a single malt that way.

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  4. I prefer Johnny Walker – Black for the day-to-day and Green label when I want to treat myself.

  5. Bought a bottle last week and I don’t care for it. The clerk who rang me up agreed and recommended that I pour the contents into the old bottle. An aesthetic step down in my and the clerk’s book.

    And I disagree with Chris’ response, as single malts can be a noteable improvement to blends in cocktails and can be worth the extra expense. Although sometimes the extra smokiness throws off the balance a bit. There is nothing sacred about single malts where you can’t use them on occasion for special cocktails. Or if you could afford it, in everyday cocktails.

  6. I like Teacher’s Highland Cream in a Rusty Nail (light on the Drambuie). Traditional around here, Teacher’s nice price is just a bonus.

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  8. i think it was a marketing disaster and they will live to regret it!

  9. James Patrick

    I remember reading about the design, but the article did not feature an image. Then I saw the bottle and my heart sank a bit. With 25% of my ancestry being Scottish, the old bottle filled me with more than a wee bit of pride. Thankfully, I had a bottle at home that will become the permanent decanter for all future purchases. The new design makes me think they are going after an unsophisticated demographic that believes sleekly designed packages speak to a certain kind of hipness. Too bad – and more than a little sad.

  10. I miss the old bottle. It had a look like no other. If it’s possible to bring it back, please do so.

    Thanks

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