Most tequilas try to trick you into feeling nostalgic with their fancy, old-school bottle designs, calligraphied labels, and rich histories.
901 says to hell with all that: This is a modern tequila with up-to-the-moment styling. (Curious why? This is a Justin Timberlake project. No, really.)
The tequila, however, is indeed a classic experience. Available exclusively in a silver/blanco version, 901 is a smooth, sipping tequila made of 100% agave (and of course 80 proof). The approach is leads you to believe it’ll be a big and nasty experience — green on the nose with a distinct pepperiness. But 901 is surprisingly easygoing, a big slug of agave on the palate quickly gives way to a lightly sweet body, a very round tequila with minimal bite. The finish brings back pepper and fades quickly. Very easy to sip on this one, despite having no age on it.
By the way: Totally hate the rubber-and-metal stopper, which has a nasty tendency to pinch your fingers when you’re trying to jam it back in the bottle.
A- / $48 / 901.com
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