Pre-mixed, bottled cocktails that include alcohol continue to make a splash. Tribeca Light’s tactic: Do it all with a low-calorie approach; the label promises that a glass of a Tribeca-tail packs just half the calories of a standard cocktail.
Naturally, some sacrifices may be in order… the promise of a “sophisticated taste in a natural juice malt cocktail” is certainly not the most enticing come-on I’ve ever received, and Tribeca’s faux-deco, ’80s-styled packaging doesn’t really prepare one for the top shelf, either.
Ultimately what we have here is a malt beverage in the Smirnoff Ice mode, one created with natural juices… plus artificial colors and artificial sweetener. Tribeca Light mixes proudly proclaim they contain alcohol, but at 10.2% alcohol each, they don’t contain much…
Three flavors are now being introduced. Here are thoughts on the full lineup.
Tribeca Light Mojito packs a lot of lime in, and just a little mint kick. The malt-bev base isn’t easy to miss, with that boozy kind of finish that comes off as bulkish. The sweetener, though, is the problem. It’s probably sucralose, with that overpowering saccharine aftertaste that the stuff always leaves in your mouth. B-
Tribeca Light Margarita tastes little like a freshly-made margarita. If you’re a fan of super-sweet margarita mix with a little splash of booze in it, well, you’ll love Tribeca Light’s rendition. C-
Tribeca Light Pomegranate Martini is a close approximation of what you’d get if you mixed cough syrup and Zima together and let it go flat. Mmmmm…. D
pricing TBD / tribecalight.com
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