You don’t name your beverage “Cocaine” because it’s subtle. Banned in numerous jurisdictions (despite the warning on the label that the product does not in fact include cocaine nor is it intended to be used a substitute for any street drug (“and anyone who thinks otherwise is an idiot”)), Cocaine is intended to raise eyebrows and encourage the interest of thrill-seekers.
But really, what energy drink isn’t?
Sold in the usual 250ml cans, Cocaine comes in two main varieties (plus a sugar-free version, which I didn’t try). The blue Cocaine Mild is a pink, easy-drinking concoction, fragrant with sweet strawberry character but quite a bit chalky. It’s saltier than I’d expected but not oppressively so — a bit like Gatorade, if it has been blended with some jam. B
The red-can version, Cocaine Spicy Hot, is the slightest bit more red in color and, indeed, is spicy hot as the name suggests. There’s basic fruit and berry flavor, but a jalepeno-like heat overwhelms the drink. Some may find this exhilarating, but it really makes the drink hard to down casually. Perhaps that’s the point — to limit intake — but I figure it actually helps make Spicy Hot a better mixer than a straight-outta-the-can experience. B-
For both versions, additives include taurine, inositol, vitamins B6, B12, and C, L-Camitine, and D-Ribose. A whopping 280mg of caffeine rounds out each can.
about $2 per 8.4-oz. can / drinkcocaine.com
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