The world is awash in $30 vodkas. It takes serious cojones to price what is supposed to be a flavorless, clear spirit at more than twice that. At $73 and up, The Diamond Standard Vodka is one of the most expensive vodkas on the market (though there are pricier ones).
Calling itself “fashion you can drink,” Diamond Standard wears its luxe credo right on its bottle — encrusted with a giant 25mm Swarovski crystal and a diamond-shaped metal dog tag. Rest assured, before you even open the decanter, you know you’re dealing with something a bit above Popov.
Distilled from rye in Poland and filtered through (what else) DeBeers diamonds, it’s a standard 80 proof concoction. The vodka is, well, it’s fine. It reminds me of many other rye-based vodkas — an odd choice for a hyper-premium brand — with a hefty spicy character and a traditional medicinal finish. There’s a touch of lemon in the body, and a bittersweet finish. Really a very nice product, but is it worth $73 a bottle? Yow, that’s asking a lot in a down economy.
B+ / $73 / diamondstandardvodka.com
(actual bottle looks slightly different, font-wise, and has “tears” dripping down from the diamond)
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