I don’t know what deer have to do with cherries, but you try coming up with a name for you black cherry-infused whiskey, OK?
Red Stag — which is Jim Beam bourbon “infused with natural flavors” (predominantly black cherry, one would assume) — is as good a name as any for what Beam has come up with here. We received one of only ten preview bottles distributed — and to be blunt, Red Stag tastes pretty much exactly how you’re expecting: It’s heavy on the cherry flavor, sweet to the point where it’s almost cloying, and the classic Jim Beam bourbon character takes a seat considerably further back in the bus.
The concoction — though a full 80 proof, unusual for a flavored spirit — is clearly targeted at the more novice whiskey drinker. There’s really no point in drinking this straight and, though it’s perfectly tolerable on its own (if a bit syrupy), it’s far more suited for mixing. It almost goes without saying that Coke is the obvious and natural companion for a cherry-flavored whiskey, and that’s definitely the way I’d recommend you try drinking it — or better yet, using it to woo bourbon neophytes toward sampling the elixir.
Don’t run to stores to grab a bottle just yet: It’s set to be officially released this June.
B / $18 / jimbeam.com