Review: Red Stag by Jim Beam Black Cherry Bourbon

I don’t know what deer have to do with cherries, but you try coming up with a name for you black cherry-infused whiskey, OK?

Red Stag — which is Jim Beam bourbon “infused with natural flavors” (predominantly black cherry, one would assume) — is as good a name as any for what Beam has come up with here. We received one of only ten preview bottles distributed — and to be blunt, Red Stag tastes pretty much exactly how you’re expecting: It’s heavy on the cherry flavor, sweet to the point where it’s almost cloying, and the classic Jim Beam bourbon character takes a seat considerably further back in the bus.

The concoction — though a full 80 proof, unusual for a flavored spirit — is clearly targeted at the more novice whiskey drinker. There’s really no point in drinking this straight and, though it’s perfectly tolerable on its own (if a bit syrupy), it’s far more suited for mixing. It almost goes without saying that Coke is the obvious and natural companion for a cherry-flavored whiskey, and that’s definitely the way I’d recommend you try drinking it — or better yet, using it to woo bourbon neophytes toward sampling the elixir.

Don’t run to stores to grab a bottle just yet: It’s set to be officially released this June.

B / $18 / jimbeam.com

red-stag-by-jim-beam

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2 Responses to Review: Red Stag by Jim Beam Black Cherry Bourbon

  1. My wife and i have been drinking Red Stag seen she found it at a liquor show last summer. i agree it is awesome mixed with coke!!! but,… we drink ours just the way we drink our Jager,…. striaght and striaght from the freezer!!! yep! its a bit syrupy and if your not careful,. spilled its a mess to clean up.
    But if you want a good strong drink that has that sweeter taste to it then i say ya gotta try this one!!
    We have Red Stag parties, where if you want something else to drink, STAY HOME lol

    Thank to Jim Beam!!!! 10 thumbs up!!!!!!!!

  2. Pingback: Review: Jim Beam Red Stag Honey Tea and Red Stag Spiced with Cinnamon | Drinkhacker.com

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