Vacation in a bottle? It’s like the Holy Grail of beverages… but is it too good to be true?
Vacation in a Bottle — or ViB — is a non-alcoholic, lightly carbonated soft drink, sweetened with cane sugar (not corn syrup) and some sucralose, flavored with natural pomegranate and goji berry juices (at least this first rendition, called “Chill-N,” is), and spiked with amino acids, vitamins, and other goodness designed to make it a healthy alternative to a Red Bull or other pick-me-up.
At just 60 calories in a 12-oz. can, it’s not too fattening, either.
While the smell is reminiscent of many any energy drink, the taste is much lighter, with faint berry notes (nothing I’d peg as specifically pomegranate) atop a moderately sweet core. The carbonation is very light, too, and overall it’s a very easy-to-drink (and arguably even relaxing) beverage. The only downside is a strongly chemical aftertaste, almost certainly a side-effect of the sucralose, which gives the whole affair a Tab-like finish. Kind of a bummer way to end your vacation in a bottle… but don’t all vacations end kind of badly anyway?
As a side note, the name begs the question… shouldn’t Vacation in a Bottle come in a bottle, not a can? [Update: The company says ViB will soon be available in bottles... which are pictured at right.]
B+ / $2.50 to $3.00 per 12-oz. can / drinkvib.com