The cool cats at 1800 are taking their tequila to new heights: By adding to the artistry of what’s in the bottle through a series of prints that adhere to the bottle itself.
For its first round, 1800 has commissioned nine artists to produce original works which are then recreated on the back of the trapezoidal 1800 bottle. The front of the bottle is clear and totally without labels or etching, so you see the artwork through the glass and the spirits.
1800 sent me the bottle designed by UrbanMedium (pictured, maybe), a mysterious Atlanta collective, and I really dig the pinup gal design — my only complaint is that you can’t make out the details as crisply on the bottle as you can on the original designs. The loss of the detail on her eyes and her amazing smile are downright tragic. (Compare my photo below with the original above.)
Bottles are extremely limited and are individually numbered. And if you don’t like the nine designs available, you can make your own. You can upload your design to the 1800tequila.com website, and the company will pick its favorite on or around December 14. The winner gets $10,000 and has their art used in an ad campaign where they live. The contest is planned to repeat on a yearly basis. So far, some of the user-submitted designs look really cool — check them out at the website below! Can’t wait to see who wins. (You can also order your own design printed on a real bottle for $225.)
As for the tequila, it’s the same 1800 on the inside. The essential artists series bottles run $35, not much more than the roughly $29 a standard bottle commands. Check ‘em out!