It’s easy to see why Grey Goose has become one of the most successful new liquor brands in recent years. This is a fantastic vodka, smooth and lightly sweet, with a nutty nose and aftertaste that works well in cocktails and adds an interesting complexity when served straight.

Grey Goose is very mild, quite neutral on the whole. Maybe a hint of pepper, or citrus fruit, if you search for it. It’s also not too oily, even when ice cold, a common trait of virtually all vodkas.

And yet, for all its heralded luxury status, Grey Goose is not all that expensive. $27 compares well to some similar ultra-luxe brands and it tastes far better. Sure, I’d rather have Tito’s or Boomerang at about $16, but those are boutique bottles that you aren’t likely to find in the average bar. Grey Goose? It’s everywhere, and if you’re calling a vodka brand, this is one that merits the hype that surrounds it.

A / $27 / greygoose.com