Considering the amount of Red Bull that’s likely consumed on the premises of the Playboy Mansion, making his own Playboy Energy Drink would probably save Hef enough money that it’d be a good business venture even if they didn’t sell it to the public.
Besides, the world might quit spinning if it failed to churn out a continuing supply of new “energy” drinks in tiny cans, and Playboy’s take is exactly what you’re expecting, a syrupy, fruity, in-your-face concoction that’s best consumed when loaded with alcohol. While I find most such drinks fairly repugnant, Playboy’s grows on you after you get through about half the 8.4-ounce can. Imagine a carbonated Hi-C spiked with two shots of Mountain Dew, a tablespoon of pure honey, and a ginseng kicker. That description may not sell you on the stuff, I realize, but it’s not as bad as it sounds, and it tastes much better than it smells. (Mixed with vodka, as it’s almost surely intended, the taste is almost uncannily like cough syrup.)
Caffeine gives the Playboy Energy Drink its “energy,” but a concoction of herbs and stuff are also on hand to ensure you’re getting your money’s worth. Among them: the ubiquitous taurine, guarana, ginseng, glucuronolactone (yes!), and, of course, horny goat weed extract. I’m sure horny goat weed was chosen solely for its energizing powers (it was “used in Chinese history as a stimulating herb and muscle relaxer”) and not at all for its innuendo.
Oh, and Lindsay Lohan, Paris Hilton, Carmen Electra, and Nicole Scherzinger are all fans.
The drink is due on store shelves soon in both regular (reviewed above) and sugar-free varieties.
B- / price TBD / playboyenergy.com